Differences between Lima and Riverside

Travelers always search for interesting places to visit which have attractive things to know and give the best life experience for the tourists. When you travel for example from Lima to Riverside, you can see the most important characteristics in each city, and learn about their customs. In fact, Lima and Riverside share some similarities; however, they differ in various ways when you visit them. Main Cathedral in Lima Comparatively, Riverside and Lima have few things in common. For example, both cities have a lot of landmarks. Like Lima, Riverside has important places to visit which have a historical value. For this reason, in Lima you can visit...

Read more »

Building a Country Brand: The Peruvian Case

All the countries compete between each other to attract the attention from the world because it is one way to improve their economics and social situation. Building a country brand or a country image constitutes a formal and extensive procedure of planning, which summarizes the foremost aspects on the country to offer to the tourists or investors, so this task represents a strategy for each country to show their benefits to proffer to the international market. According to Promperu that it said: “ A brand is much more than a logo. In addition to its identity, a brand has a reputation built on its promise and performance… In a country brand, this...

Read more »