martes, 14 de junio de 2011

Differences between Lima and Riverside

Travelers always search for interesting places to visit which have attractive things to know and give the best life experience for the tourists. When you travel for example from Lima to Riverside, you can see the most important characteristics in each city, and learn about their customs. In fact, Lima and Riverside share some similarities; however, they differ in various ways when you visit them.
Main Cathedral in Lima

Comparatively, Riverside and Lima have few things in common. For example, both cities have a lot of landmarks. Like Lima, Riverside has important places to visit which have a historical value. For this reason, in Lima you can visit The Government Palace, The Main Cathedral, San Marcos University, Saint Francis Monastery. On the other hand, Riverside has beautiful places to visit, such as: The Chinatown Site, The National Packing House, First Church of Chris Scientist, Fox Theater (where the movie Gone with the Wind premiered in 1939). Next, neither of the cities has a good public transportation, so I recommend take a taxi if you want to move very quickly in both cities.  Moreover, Lima has the same weather as Riverside because the two cities are both warm. This natural characteristic helps the growing citrus fruits in these cities.
Fox Theater

Although these important similarities exist, these cities are completely opposite. First, Lima is older than Riverside because Lima was founded in 1535; in contrast, Riverside is a modern city and it was established in 1870. This is a relevant point, for Lima was declared as a capital of humanity in 1992 for Unesco. Second, even though Lima has this important title, it doesn’t have a plan for the preservation of its historical buildings, but Riverside has a careful planning of the City’s Historic Preservation Program which helps to be more attractive than Lima for the tourists. Third, Lima is more crowded than Riverside because Lima has 1, 8 million people while Riverside has only 300, 430 people. Unlike Riverside, Lima is the political center in Peru. On the other hand, Riverside is a city inside California, but it is not the capital of the United States. Fourth, while Lima has different kinds of traditional festivals during the year, such as: The Lord of Miracles, Saint Rose of Lima; on the contrary, Riverside does not have a typical festival. Finally, Lima has a lot of typical restaurants, but Riverside only has fast food restaurants. Moreover, in Lima, the food is cheaper than Riverside, and you can eat different kinds of dishes; however, in Riverside only you can eat fast food.
Peruvian Government Palace

In conclusion, even though the two cities are both amazing places to visit and share things in common, they do not resemble each other. I believe that if a traveler wants an emotional experience, Lima offers several options to do and places to visit.


Building a Country Brand: The Peruvian Case

All the countries compete between each other to attract the attention from the world because it is one way to improve their economics and social situation. Building a country brand or a country image constitutes a formal and extensive procedure of planning, which summarizes the foremost aspects on the country to offer to the tourists or investors, so this task represents a strategy for each country to show their benefits to proffer to the international market. According to Promperu that it said: “ A brand is much more than a logo. In addition to its identity, a brand has a reputation built on its promise and performance… In a country brand, this reality comes an even greater dimension” (Promperu). Consequently, when Peru built its brand, they focused on the highlight points which contain the national identity, so this country chooses as symbols to introduce itself to the world: the tourism.
Macchu Picchu
Before the Peruvian government built the country image, they had worked  to identify which relevant angle to define Peru, so they understood that Peruvian ancestral history is the center of attraction for tourists. Once it had identified the tourism as one of the symbols of Peru, they divided it in three areas. First area, the attitude to discover of the tourists to see the richest cultures in all South America because summarize the history of a continent. To exemplify, tourists can be abble to see one of the oldest cities in the world named Caral, and visit the majestic Inca’s city called Macchu Picchu.
The Ancient City of Caral
Second area, the experience of enjoying through a variety of activities, so the lover of sports adventures has benn choosing to Peru like one of the favorites destinations. For instance, the gegraphical strucutre of Peru is the ideal place to practice thse typess of sports like climbing mountains, boating, and others. 
Colca Canyon
Lastly area, as the best manner to awake the senses; tourists should eat the Peruvian gastronomy which is one of the most famous coocking-styles around the world because it was recognized by its wide offer of dishes. Moreover, the mixture of its flavor represents the influience from different cultures that have lived in Peru. To illustrate, the Chinse-Peruvian style is developed by the Chifas, a kind of Chinese restaurant, where there is a fusion of the Asian flavor and Peruvian traditional ingredients. Hence, tourism is helping to reflect ancient history of Peru, but it also shows its identity.
The Peruvian-Chinese Fusion

 
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